If you are starting up an online business, one of the first things you need to consider is starting an email list. All too often, entrepreneurs and online business owners do not recognize the importance of starting an email list until they have already missed a considerable number of potential customers.
So, you will need to start your email list once you have set up your website. When it comes to marketing your offers, email marketing is hands down the most effective way to grow your business. It’s a fact and Instagram and Facebook don’t come close. Here are a few tips on how to build an email list for marketing. It will take a little time and investment, but it should be a part of every online business because it represents the backbone of your profits.
Use the Best Email Service Provider
First on how to start an email list is using the best service provider. An email service provider (ESP) allows users to send email campaigns to a list of subscribers. Email service providers are technology companies that make it easier for people to build email lists and send emails. As email marketing has become a more popular marketing channel, more email service providers have sprung up to provide differentiated services, that is why it is a necessity on how to build an email list.
Signing on with an email service provider that’s built specifically to help you manage and grow your list is incredibly important. You can use the strategies and tactics you learn in this tutorial with any email service provider for email list building. Don’t simply use your Gmail account to email your customers. Not only will you be breaking email marketing laws, but you’ll also have no real way to grow your list, this is an important part of how to use an email list.
You will need to use a professional email service provider if you want to succeed. Free email accounts are not designed to handle mass-mailings which is against the online marketing laws. A proper service provider will handle all the necessary functions of your email which includes;
- Creating a Database
- Sending Emails to All the Members at once
- Putting Sign-up forms on Landing Pages & Website
- Segment or Tag Users and More
You’ll want to use the best provider which is not necessarily the most expensive on making an email list. Find the service that works best for your needs while fitting your budget. Check our Resources page for our email list recommendation!
Your Email List is People
While the people on your email list represent profit, you should think of them as people first. It is a community you have created thanks to individuals who are interested in what you offer. This means you will need to think of them as people who are part of your customer base, not just numbers.
This will help when you are starting out as your email list will no doubt be small. But that is your audience and to keep them, you will need to entertain them with more information and offers that make them a part of your profit base. So, think of your email list as people first, and you will get the most out of them. That would be essential on how to set up a mailing list.
On how to create an email list, you’re allowing a group of fellow human beings to come together in one place where they expect to hear from you. You have a huge opportunity, responsibility, even to provide value to them. You owe it to them to offer up everything you can to ensure that they make progress, stay informed, or are entertained.
It’s good to have a bit of structure, so your subscribers know what to expect on how to start an email newsletter. For example, you could start your newsletter by sharing a personal story or insight. People want to know what’s happening in your life. Add some more value by sharing things like your favorite podcast, recipes, or books to build email lists.
Schedule the Right Number of Uses
Sending your subscribers too many emails over a short period will get you cancellations while sending too few will mean being ignored or forgotten. So, you will need to establish a regular schedule of your emails, so your leads will look forward to the next message.
Quality Over Quantity
Quality is more important than quantity. If you have nothing interesting to share or don’t feel inspired, don’t force yourself to send something. Your subscribers will notice. At the same time, if you wait too long between emails, your subscribers could forget about you. A weekly newsletter is great if you produce new content every week.
A monthly newsletter combined with the occasional message or reminder about a sale or upcoming event works for many online businesses. Your email frequency may be more frequent, but be sure the information is worth the timeliness of when it is sent.
Starting an Email List – Start Early
By starting early on your email list, you can grow it over time so that it becomes the backbone of your sales. The good news about email lists is they are inexpensive, keep you in communication with leads, and provide an outlet that lets you stay in touch with potential customers. The earlier you start to assemble your email list, the more you can grow your online business efforts.
There are other things you can do, too. You can try advanced techniques like webinars, giveaways, and popups. The more strategies you test, the greater your email list will grow. Taking some time to test each email thoroughly before you send it out is super important. Read it at least twice and check all the links. Testing everything is the secret of successful marketers. How else will you know if what you’re doing is working?
With every new tactic and innovative method, you can grow your email list by leaps and bounds. But it’s never just about growing a list. It’s about building a relationship with the people on your list. The money isn’t on the list as much as it is in the relationship that you have with those people. You don’t just build a list and leave it. You build a list and cultivate it with high-value emails, exclusive offers, rich information, and a personal tone.